Sun Media Launches Two Free Dailies in National Capital

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OTTAWA, ONTARIO--(CCNMatthews - Nov. 15, 2006) - Sun Media Corp. launched two free tabloid newspapers today - 24 hours in English and 24 heures in French - featuring a unique, fast-paced package of news, entertainment and high quality photo reportage for readers in the National Capital Region.

"The newspapers are designed to deliver information quickly for busy readers - typically in 20 minutes - and they will attract new readers to the print format," says Rick Gibbons, Publisher and CEO of 24 hours in Ottawa. The Publisher of 24 heures is Michel Desbiens, Vice-President Operations and Quebec Free Urban Newspapers, Sun Media Corporation.

Available in street boxes, coffee shops and other easily accessible locations, the free dailies will have an initial press run of 40,000 copies each.  They are produced Monday to Friday on state-of-the-art printing equipment at Mirabel, delivering sharp photos, graphics and advertising to consumers.

"With typically less than eight per cent overlap between the lifestyle-oriented free dailies and the paid circulation Sun Media dailies, the new publications will have the net effect of increasing the total number of newspaper readers, which is always an added benefit for the community," said Mr. Gibbons, who also serves as Publisher of the Ottawa Sun.  "Research from NADbank (the Newspaper Audience Databank) shows that 47 per cent of people in this market do not read any newspaper regularly.  The new dailies will increase readership, which always leads to a better informed community."

The two free dailies are creating a total of 24 full-time-equivalent positions in editorial, advertising and related areas, in addition to drawing upon staff support from their sister paper, the Ottawa Sun.

"With the addition of readers in Ottawa, the 24 hours and 24 heures free dailies across Canada reach a total of more than 800,000 readers," said Bob Harris, Vice-President, New Business Development, at Sun Media.  "We fully expect to see excellent growth with the twin launches in the National Capital Region marketplace, since Sun Media's free dailies are Canada's fastest growing newspapers in the Montreal and Toronto markets and have established category dominance among Vancouver readers."

NADbank research released this spring shows that 24 hours in Vancouver reached 76 per cent more adults 18 and older than the competitor with weekday readership of 187,900 compared to 106,600 for Metro.  In Montreal, readership of 24 heures increased by 16 per cent and in Toronto - one of North America's most competitive media markets - 24 hours recorded a 14-per-cent readership increase in 2005 compared to 2004.

"Print continues to provide excellent value as a significant determining factor in consumer purchasing decisions, and the 24 hours proposition is obviously succeeding in attracting new readers," Mr. Harris said.

Since the free newspaper concept was successfully launched in Europe in 1992, free dailies now are published in 41 countries with an estimated total daily readership of 30 million.

24 hours and 24 heures are published by Sun Media Corporation, a division of Quebecor Media Inc.  Sun Media is Canada's second largest newspaper publishing company with daily newspapers in eight of the top 11 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services.  Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers.  In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV.  The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada.  Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia.  The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video(TM), Microplay(TM) and Starstruck Entertainment(TM).

Quebecor Inc.
Luc Lavoie
Executive Vice-President
514-380-1974 Office
514-947-6672 Mobile